William J. Stern, advertising manager who loved Cleveland, died at the age of 75 | Local news
Advertising manager William J. Stern, 75, who died on January 5, was enthusiastic about the city of Cleveland and raising its image at a time when the city required an increase, according to David Gilbert, president and CEO of Destination Cleveland and the Greater Cleveland Sports Commission.
“He’s constantly utilized his cash to assist this neighborhood,” Gilbert informed the Cleveland Jewish News on Jan. 10.
Stern, President / CEO of Stern Advertising, transferred his advertising firm workplaces from Chagrin Boulevard in Pepper Pike to the Ernst & Young Building in downtown Cleveland a couple of years back.
“He was actually happy of that,” stated Gilbert. “It was kind of versus a pattern. Cleveland suggested a lot to him, he wished to reveal that he seemed like he was downtown. “
Stern likewise dealt with previous plain dealership publisher Alex Machaskee on a series of full-page advertisements including local stars that provided inspiring messages, Gilbert remembered.
Among his lots of board functions, Stern served on the Greater Cleveland Sports Commission from its beginning and contributed in bringing 2 significant occasions to Cleveland: the 2002 McDonald’s All-American Basketball Game and the Cleveland Classic, an HBCU occasion for that he “pulled” the marketing strategy together. “
Gilbert very first fulfilled Stern when Gilbert was a therapist at Oakwood Country Club’s day camp and Stern’s boy, David Camper, was.
He stated the 2 immediately liked each other and remained in touch over the years, with routine lunches, frequently at one of Stern’s preferred hangouts, the Union Club in downtown Cleveland. Their discussions constantly discussed their shared love for Cleveland and methods to make the city much better.
“He was an extremely enthusiastic man,” Gilbert stated of the star, explaining him “as a terrific household man. He was simply a bit of a bigger than life character in an excellent method. “
Stern created the expression “New York is the Big Apple, however Cleveland is a plum” and developed McDonald’s commercials with Cleveland athletes Brad Daugherty, Carlos Baerga, Albert Belle, Jim Thome and Michael Dean Perry.
Stern matured in Shaker Heights and participated in Ohio State University in Columbus. He started his advertising profession in 1969 at Ogilvy & Mather in New York City. Prior to going back to Cleveland, Stern was Vice President, Director of Marketing at Saatchi & Saatchi Advertising in San Juan, Puerto Rico. He went back to Cleveland in 1972 and ended up being President / CEO of Stern Advertising.
He has actually been accountable for lots of renowned advertising mottos such as “Every Kiss Begins With Kay”, “He Went to Jared” and projects for precious jewelry lines by Jane Seymour, Neil Lane and Leo Diamond.
Stern was inducted into the Hall of Fame for the American Advertising Federation of Cleveland in 2009.
He served on the board of directors of The Temple-Tifereth Israel in Beachwood. He was an establishing member of the Great Harbor Yacht Club in Nantucket, Massachusetts and an establishing member of the Ronald McDonald House Charities of Northeast Ohio.
Stern leaves his precious other half, Janet, who was 50 years of ages; Children, Lauren (Eric) Scherr and David (Danielle); Grandsons, Ethan, Graydon, Grant, and Caroline; and sibling, Dr. Don Stern from Boston. He was preceded by his moms and dads Nelson Stern and Shirley Whitman Bernstein in death.
A personal household service was kept in Temple-Tifereth Israel on January 10, followed by internment in Mayfield Cemetery
Due to the pandemic, the household did not ask for a check out.
A celebration of life ought to follow in summer season.
Instead of flowers, the Bellefaire household asked JCB for presents.