Market manager Amy Crossman sees growth at ESPN Cleveland

Amy Crossman grew up in Boston, then spent greater than twenty years in New York ahead of transferring to within the fall of 2019.

In phrases of recreation, she feels at house.

“I’ve at all times attracted to as a result of rising up as a Boston activities fan made me really feel actually associated with the Cleveland sports activities fan,” mentioned Crossman, who was once not too long ago promoted to marketplace manager for ESPN Cleveland / The Land on Demand. “I discovered in no time what a rabid, dependable sports activities atmosphere it’s that I really like and admire and that I in point of fact love.”

The greatest distinction? Your fatherland is at the back of Bill Belichick’s top.

“I at all times remind those that the patriots were not at all times a dynasty,” she mentioned with amusing. “All of my recollections rising up have been my dad throwing issues at the TV whilst we have been staring at the in point of fact horrible Patriots groups.”

Crossman began out as the corporate’s Marketing Director after which took over main the gross sales team within the fall of 2020. She has been promoted to Market Manager to exchange Sam Pines, who has turn out to be Senior Vice President / Partner at Good Karma Brands, a. Promoted media and advertising and marketing corporate that owns and operates radio stations in Wisconsin, Illinois, Florida and Ohio, together with ESPN Cleveland.

In her new function, Crossman will oversee all content material, advertising and marketing and gross sales methods for ESPN Cleveland and TLOD, which come with radio stations WKNR-A (850 ESPN) and WWGK-A (1540 KNR2).

“This activity is in point of fact about the entire operation,” she mentioned of the brand new place. “Taking at the lead of the content material team and taking at the general good fortune of the administrative center as an entire and in addition the monetary facet of it. It offers me a a lot more holistic point of view and in point of fact extra alternatives for technique and creativity by means of operating throughout 3 massive groups: Sales , Marketing and content material. We suppose this may be the candy spot for our promoting companions, proper in the midst of the gross sales, advertising and marketing and content material triangle.

“I’m very fascinated with this. I feel we are in the sort of nice place of growth at this time that it is an exhilarating time to take in this function.”

ESPN Cleveland has 37 workers – the corporate calls them “teammates” – together with 11 who joined in 2021. The corporate is development a brand new studio within the Flats and the corporate as an entire is deepening its courting with ESPN and Disney.

Emily Dillinger, vp of communications and schooling at Good Karma Brands, mentioned that as a result of her management talents, enjoy, power, and advertising and marketing strategy to gross sales, Crossman has made speedy development throughout the corporate.

“At Good Karma, we are recognized for our nomenclature of companions and teammates, and that’s the reason one thing we in point of fact reside by means of,” mentioned Dillinger. “It’s no longer simple to seek out gifted teammates who consider in the similar factor with out paying lip carrier. Amy in point of fact understands the speculation of ​​partnership and the way we paintings with our promoting companions. How do we commence advertising and marketing and the way we’re ingenious that approach. Amy’s power in advertising and marketing is in point of fact what units her aside and he or she additionally understands how the trade as an entire works. “

Crossman mentioned she in the beginning moved to New York on a five-year plan and ultimately stayed for 22 years, operating at Men’s Health, Time, The New York Times, PARADE Group, and Crain’s New York Business, a sister e-newsletter of Crain’s Cleveland Business .

“I felt so at house (there),” she mentioned of Crain’s New York trade. “I cherished the natural really feel of the corporate. I used to be operating with a couple of different of work at the time and there have been numerous absolute best practices being shared with the opposite crain pubs. I simply have superb (issues) to mention concerning the (crain) Family and the group as an entire. “

Crossman now lives in Canfield, a suburb of Youngstown – she moved to northeast to be with regards to her fiancé’s circle of relatives – and served as Director of Partnership for the Pro Hall of Fame for 19 months ahead of transferring to ESPN Cleveland got here. She spends numerous time within the automobile – she did this interview about Microsoft Teams from her (parked) automobile – however that is one of the crucial issues she loves about residing in Ohio.

“I did not have a automobile in New York and at the start it was once a laugh to make use of delivery. It will get outdated temporarily.”

She additionally loves Cleveland and its groups, despite the fact that she mentioned she’ll by no means utterly ditch her Boston fandom.

“In 22 years in New York, I’ve by no means modified my loyalty,” she mentioned. “But the great factor about taking over Cleveland activities groups, particularly the Browns, is that there is such an affinity with the team. I think the similar loyalty and hope that the team can succeed in the extent that everybody thinks they are able to succeed in I discovered concerning the enthusiasts and being some of the enthusiasts in point of fact gave me an appreciation for this team, that can not seem to get it proper

“The enthusiasts by no means waver. Having lived in New York for 22 years, they have got some lovely choosy enthusiasts. It’s in point of fact great to have this activities atmosphere in Cleveland that I feel in point of fact makes the city’s sports activities neighborhood develop.”

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